2009-06-02 - 5:45 p.m.
Just finished reading Che's Afterlife: The Legacy of an Image. Good stuff.
I love history books that sidle up to their subject rather than taking a straight-ahead biographical approach. This well-written and -researched (and -reasoned) book is about a single photographic image of Che Guevera, and how it helped pollinate the idea of "revolution." Casey makes a case for Che as an example of early (and successful) "product branding."
thoughts? (10 comments so far)
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